Why we should talk about your business' online presence:

  • 73% of activity online is in one way or another “related to local content”
  • (Google 5/07)For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research
  • (NPD Group)New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
  • Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource.
  • 70 percent of online searchers will use local search to find offline businesses.

Google organic search drives one-quarter of web visits to local business sites

The UK-based firm BrightLocal surveyed U.S. consumers to determine how they find local businesses on the web, and the results demonstrate the importance of claiming Google Places pages and boosting SEO. Google Places delivers 33 percent of visits to local business sites. Marketers should be sure to claim their Place pages on Google.


The second-leading traffic source for local merchants' sites is Google SEO. Google's organic search results drives one-quarter of visits to business websites. Local SEO campaigns should consider Google – Places aside.

Can they find you?

If you haven't thought about your online business presence in a while, let's talk. Call me at (661) 270-6299.